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Creator Marketing Report · October 2026

11,571 YouTube creators and 24,587 Twitch streamers, in numbers

What creators in 25 niches look like to a brand that wants to work with them: how many list a business email, how big they are, how many views they really get and how active they are. Straight from the UGC Finder directory, updated every day.

Key findings

  1. 32% of the 11,571 YouTube creators in the UGC Finder directory list a business email on their channel.
  2. 59% of YouTube creators have under 100K subscribers, so most of the creators a small brand can realistically work with are micro or nano channels.
  3. A typical video from a channel under 10K subscribers gets views equal to 54.3% of its subscriber count, against 3.5% for channels with over 1M: smaller audiences watch a larger share of what they subscribe to.
  4. 95% of the creators uploaded a video in the last 30 days.
  5. Lifestyle & Vlogs creators are the most likely to list a business email (50%); Music creators the least (20%).
  6. Pets has the most Shorts-first channels: 57% post mostly Shorts.
  7. YouTube creators link other accounts too: 3% Instagram, 1% TikTok, 1% X.
  8. UGC Finder also tracks 24,587 Twitch streamers; those with 10K-100K followers have a median of 170 live viewers.
11,571YouTube creators
32%list a business email
95%uploaded in the last 30 days
87countries
24,587Twitch streamers
11,571added in the last 30 days

By niche

Medians, so a few huge channels don't skew them. "Views/subs" is a typical video's views as a share of the channel's subscribers.

NicheCreatorsMedian subsMedian viewsViews/subsBusiness emailActive 30dShorts-firstEngagement
Gaming61644.9K16.7K30%33%94%25%2.3%
Home & DIY52484.2K14.5K21.2%29%94%41%2.1%
Photo & Video51784.7K13K14.7%35%96%26%2.2%
Fitness51674K11.7K15.2%32%96%44%2.3%
Art & Design50741.7K12.9K27.2%23%91%53%2.8%
Lifestyle & Vlogs50387.8K20.2K27.3%50%98%27%3.1%
Beauty502166.5K26.4K17%50%97%46%2.9%
Parenting & Family49990K13.7K18%37%98%49%1.8%
Fashion49850.1K11K22.6%43%97%41%2.8%
Food & Cooking495106K23.4K25%35%97%35%2.4%
Music49546K5.4K12.1%20%94%30%2.2%
Anime & Pop Culture49164.7K20.8K26.8%30%95%24%2.6%
Outdoors48843.2K18.9K40.5%29%97%33%1.9%
Cars & EVs48266.4K13.9K23%29%96%34%1.8%
Pets48137.3K8.4K23.4%25%94%57%2%
Travel47864.5K13K20.5%39%97%19%2.3%
Education47369K16.1K20.2%32%96%30%1.8%
Sports47378.9K20K27.8%26%95%48%1.7%
Health & Wellness47265.5K7K10.1%27%97%36%2%
AI & Tech457146K19.4K11.7%42%99%20%1.7%
Personal Finance45369.3K5.6K7.9%22%97%20%2%
Apps & Productivity44533.5K3.4K7.7%36%96%21%1.7%
Books & Writing41314.7K5.4K29.9%32%95%29%3.7%
Coding & Indie Dev41223.2K4K15.1%21%88%20%2.1%
Business & Startups39629.8K2K4.4%27%97%28%2.1%

By audience size

SizeShare of creatorsMedian views per videoViews/subsBusiness emailEngagement
Nano under 10K23%1,71354.3%23%2%
Micro 10K–100K36%8,64025.2%31%2.2%
Mid 100K–1M30%29,39010.9%37%2.3%
Macro 1M+11%88,5883.5%38%2.1%

Other accounts YouTubers link

  • Instagram3%
  • TikTok1%
  • X1%
  • Twitch0%

Top countries

  • United States36%
  • India14%
  • United Kingdom6%
  • Canada4%
  • Australia2%
  • Pakistan1%
  • Germany1%
  • France1%
  • Philippines1%
  • Indonesia1%

Top languages

  • english87%
  • hindi9%
  • spanish1%
  • chinese0%
  • russian0%
  • french0%
  • korean0%
  • japanese0%

Twitch streamers

FollowersStreamersMedian live viewersPartnersBusiness email
Under 10K followers12,7784424%19%
10K-100K followers8,51717082%36%
100K-1M followers2,96356194%37%
1M+ followers3292,55398%34%

Most-streamed games

  1. Just Chatting8,618
  2. Art2,798
  3. Music1,344
  4. DJs1,259
  5. Grand Theft Auto V939
  6. Counter-Strike914
  7. League of Legends799
  8. VALORANT779
  9. Minecraft560
  10. Fortnite556

Quick answers

What percentage of YouTubers have a business email?

In the UGC Finder directory, 32% of 11,571 YouTube creators list a business email on their channel or in their video descriptions. It varies by niche, from 20% to 50%.

How many views does a small YouTuber get compared with a big one?

Median views per video: 1,713 for nano channels (under 10K subscribers), 8,640 for micro channels (10K–100K subscribers), 29,390 for mid channels (100K–1M subscribers), 88,588 for macro channels (1M+ subscribers). Relative to their size, smaller channels get more: 54.3%, 25.2%, 10.9%, 3.5% of their subscriber count per video.

Are most YouTube creators small?

Yes. 23% are nano (under 10K), 36% are micro (10K–100K), 30% are mid (100K–1M), 11% are macro (1M+).

How many live viewers does a typical Twitch streamer have?

Median average live viewers among the 24,587 streamers UGC Finder tracks: 44 (Under 10K followers), 170 (10K-100K followers), 561 (100K-1M followers), 2,553 (1M+ followers).

How we measure

Public YouTube and Twitch data collected by UGC Finder: channel pages, About sections, recent videos and live streams. A "business email" is one the creator published themselves. Views are the median of recent long videos; "active" means a new video in the last 30 days; "Shorts-first" means most recent uploads are Shorts. Twitch live viewers are averaged over the times we saw each streamer live. Niches with too few creators are left out. Numbers update every day as creators are added and refreshed.

Use these numbers

Free to quote and share with a link back (CC BY 4.0). Please cite as:

UGC Finder, "Creator Marketing Report" (October 2026), https://theugcfinder.com/report
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Creator Marketing Report October 2026: YouTube & Twitch creators by niche · UGC Finder